Brian Beitler has helped several of the country’s leading brands build purposeful connections with their customers, expand into the digital world, and achieve industry leading growth for the last 20 years. He believes in challenging conventional wisdom, pushing brands to think differently about how they engage and earn loyalty from their customers, and is driven by the belief that the key to success is listening to your customers personally and first hand, and then combining those personal insights with big data to innovate your brand, products, marketing, and advertising.
He is currently Chairman of the Executive Board for the Global Retail Marketing Association and served as Executive Vice President and Chief Marketing Officer of Lane Bryant; Catherines, the nation’s leading plus-size apparel retailers, until Oct 2017.
Prior to joining Lane Bryant in 2014, Brian was EVP and CMO of David’s Bridal. Before David’s Bridal he was SVP of Marketing for Kohl’s department store and led all aspect of marketing strategy. He has also held senior leadership roles at Bath and BodyWorks, Toys R Us, and Mattel.
He is a widely regarded industry speaker and has keynoted at some of the industry’s most noted events including the ANA Masters of Marketing Conference, NRF’s Symposium, and the 4A’s Transformation event.
A graduate of the University of Utah with a Bachelor-degree in Marketing, Brian also holds an MBA from Brigham Young University. He resides in the Columbus area with his wife, and has 5 daughters, and 1 son. When he’s not in the office or at his kids activities, you’ll find him with his family on the golf course, in the mountains, or on the water.