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Fundraising Communication Templates

The following templates are sample language for your chapter and personal fundraising communications. Feel free to add to, edit, or simply use as a starting point for your own campaign efforts.

Reminder: Hyperlink your chapter/individual 2019 annual Classy fundraising page in these communications!

 

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EMAIL FROM YOUR CHAPTER TO PAST OR PROSPECTIVE DONORS

Dear {First Name},

In collaboration with NEDA and hundreds of organizations across the country, Project HEAL’s {Chapter Name} Chapter invites you to participate in National Eating Disorders Awareness Week running from February 25 - March 3. This year’s theme, Come as You Are, invites our entire community to join together to bring awareness to the reality of eating disorders across the nation.

Roughly one in ten Americans — 30 million people — of all ages, races, ethnicities, and life circumstances suffer from an eating disorder. At Project HEAL, we believe that full recovery is not only possible, but worth the very difficult fight.

Through Project HEAL’s Treatment Access and Communities of HEALing programs, we are working to reshape the treatment paradigm to deliver access to HEALing for all people with eating disorders, at all stages of recovery.

This week, our chapter has set a goal to raise $____ to help more people suffering experience the power of recovery. Will you consider <making a donation> in honor of National Eating Disorders Awareness Week to help us reach our chapter goal?

Thank you for your consideration and partnership.

Sincerely,

Project HEAL’s {Chapter Name} Chapter

 
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EMAIL FROM YOU TO A FRIEND OR FAMILY MEMBER

Hi {First Name},

{Small talk intro, make personal connection in line with your typical relationship}

You may know that this week is National Eating Disorders Awareness Week, and as part of Project HEAL’s {Chapter Name} Chapter, I have made it my personal mission to spread awareness and raise funds to help more people suffering access treatment, community, and full recovery.

Roughly one in ten Americans — 30 million people — of all ages, races, ethnicities, and life circumstances suffer from an eating disorder. At Project HEAL, we believe that full recovery is not only possible, but worth the very difficult fight.

Through Project HEAL’s Treatment Access and Communities of HEALing programs, we are working to reshape the treatment paradigm to deliver access to HEALing for all people with eating disorders, at all stages of recovery.

This week, I have set a personal goal to raise $____ for Project HEAL. Will you consider <making a donation> in honor of National Eating Disorders Awareness Week to help me reach my goal? If this isn’t a match for you, please feel no obligation; I’m just grateful to be able to share something that I’m passionate about with you this week.

Thank you for your encouragement!

Sincerely,

{Name}

 
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OUTREACH CALLS TO PAST OR PROSPECTIVE DONORS

Hi {Name}, this is {Name} calling from Project HEAL’s local {Chapter Name} Chapter. I know that you have been a supporter of Project HEAL, and I want to personally say thank you. Your support in creating access to healing for all people with eating disorders means the world to us. Thank you! (PAUSE FOR RESPONSE) I wanted to call today, especially, as it is National Eating Disorders Awareness Week. Our Project HEAL chapters has joined with hundreds of organizations to raise awareness and funds for eating disorder recovery. Our chapter has set a goal to raise $____ this week for Project HEAL and I’m hoping that you’ll consider supporting once again. (PAUSE FOR RESPONSE — depending on what they say, thank and share next steps) That’s great! I can send you an email with our chapter’s donation link for you to make your gift online. Thank you so much for your support. Have a great day!