It’s time to Expand the Frame & Change the Narrative
MENTAL HEALTH AWARENESS MONTH
Expand the Frame, Change the Narrative
Project HEAL’s 2026 Mental Health Awareness Month campaign — Expand the Frame, Change the Narrative — is designed to challenge the narrow cultural narrative around who gets eating disorders, centering the communities most often struggling in silence.
This May, we will...
Expand the Frame: Harmful stereotypes leave a large number of people from marginalized communities out of the eating disorder conversation. By expanding the frame to include everyone affected by eating disorders, we will correct a cultural narrative that has long excluded entire communities.
Change the Narrative: Outdated diagnostic criteria does not account for the broad range of eating disorder risk factors and symptoms across different cultures and communities. When we fail to account for the wide variety of eating disorder experiences, people are not just overlooked. They are actively turned away from care.
Lived Experience is Evidence
While they may vary in cause and presentation, eating disorders don’t discriminate and lived experience is evidence. This May, we’re partnering with mental health organizations, influencers, and Project HEAL supporters to share insights and stories of healing across different communities.
Follow along on social media to join the conversation!
Community Partners
Storytellers
Bonita Jackson Turner
Chrissy King
Danny Wakefield
Erica Mones
Virgie Tovar
Join Our Community & Give Monthly
The stories being shared this month do not exist in a vacuum. They exist because people believed that telling the truth about their experience could change something for someone who comes after them. That kind of hope takes courage. It also takes resources to platform, protect, and sustain.
Project HEAL's ability to show up for communities that have been underserved and underdiagnosed depends on people who believe this work matters enough to invest in it.
Thank You to Our Sponsors
